RFID in Japan

KDDI and six audio broadcast companies including Bunka Housou (Nippon Cultural Broadcasting, Inc.) announced that they will together test digital audio broadcasting. In particular, they will test a system for broadcasting QR codes to mobile phones (that are equipped with digital radio receivers).

Bunka Housou made a 20 minutes radio program that exploits the data broadcasting technology to send QR codes and audio files to mobile receivers. The purpose of this pilot test is to check technical feasibility. Business models still need to be developed if the companies want to put this technology into real uses. Ideas they talk about at this point are: to use QR code broadcasting to distribute tickets and coupons for events.

The next step: RFID tags that listen to the radio???

via Nikkei IT Pro, November 11, 2004, in Japanese.

Posted by konomi at November 13, 2004 09:24 PM | TrackBack