RFID in Japan

Kyowa's GPS school bags are selling a lot better than expected. There was a massive increase of the number of product inquiries after the tragedy of the school girl murder, the company says. Since a new school year starts in April, the market of school bags is most active in January and February. Nevertheless, the company already sold more than 500 GPS bags and also expects to sell all the GPS bags they have (additional 9,500 bags) by the end of this month. A GPS school bag costs about US$300.

via Nikkansports.com, January 7, 2005, in Japanese

Posted by konomi at January 10, 2005 10:48 PM | TrackBack