RFID in Japan

Fujitsu developed a system that uses large plasma display integrated with eight RFID readers for delivering personalized information to citizens at public venues. The system is intended for places such as city streets, train stations, and airports. It responds to RFID tags (either RFID cards or RFID'd phones) carried by users and display information that is tailored for individuals. Fujitsu plans to commercialize this system, which is currently called UbiWall) this year.

For example, at an airport, (suppose a passanger's air ticket is RFID'd), UbiWall gets information about where s/he is traveling and shows a route to his/her gate. In a department store, UbiWall gets information about a customer's age and gender through his/her RFID'd phone and suggests some sales floors.

Via asahi.com, February 27, 2005, in Japnese

Posted by konomi at February 28, 2005 01:19 AM | TrackBack