Bento-based consumer segmentation
In November, Japanese convenience store chain Sunkus was attaching QR codes to Bentos for marketing survey purposes.
According to Hokkaido Shimbun, NTT DoCoMo and Dentsu are also interested in Bentos and QR codes, but their ideas seem to be a little bit different. They together plan to introduce a new media for advertisement using Bentos, QR codes and camera phones. Consumers buy their favorite Bentos and scan the attached QR codes (using thier mobile phones) hoping to win some prize. This is when ads are displayed on their phones.
Bentos are one of the most popular sales items in Japanese convenient stores. There are many different kinds and each is targeted to a specific consumer segment (that can be characterized by age, gender, etc.) So, it could be an interesting ad channel if one wants to reach specific kinds of consumers.
via Hokkaido Shmbun, May 20, in Japanese < QR Code Blog