Tele-Barcode: The Case of ColorCode
So, how is the Korean ColorCode being introduced in Japan? ColorZip (the company who owns the technology of ColorCode) announced recently that they are collaborating with two Japanese TV broadcasting stations (TBS and Fuji TV) to develop a system for integrating TV programs and wireless websites. The system that broadcasts ColorCode will likely be put into real use this summer. Consumers can easily access wireless websites related to TV programs by simply taking a picture of a broadcasted ColorCode. For example, such websites may allow consumers to participate in voting, download sample music clips, buy products, or apply for free gifts.
It sounds like ColorCodes can be read from a distance more easily thatn other 2D codes.
via RBB Today, June 17, 2005, in Japanese < QR Code BLog
Also: Nikkei Net