RFID "Marketing Board"
This device is designed for jewelry stores, but could be used at other places. When sales agents show items selected by customers, the agents place the items on a tray (or a "marketing board") that reads RFID tags attached to the items.
The store can capture detailed information about customer behavior using this system. The system can record information about items customers selected (but did not purchase), how long each item was on the tray, which items are never put on any trays, etc.
It was developed by FJB and tested at a jewelry store chain earlier this year.
via Fuku Kiku Kuu
Posted by konomi at September 23, 2005 01:23 AM | TrackBack