The iPod nano poster in Shibuya
A unique idea for advertisement using QR codes.
A large poster with many peel-able iPod nano mock-up cards recently appeared in Shibuya (at the Shibuya Station of Toukyu Toyoko line). On the back of each card is a QR code that can be read by a mobile phone. It will make the phone to connect to the iPod nano's product information page where people can download an iPod nano screen saver for mobile phones.
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Everytime a train arrives at the station, 70-80 cards are peeled off by passengers. When the station is very crowded, most cards are peeled off from the poster. So, someone is there to paste additional cards several times a day.
via iPod Information Center < QR Code Blog
Posted by konomi at October 17, 2005 12:48 AM | TrackBack