RFID in Japan

NEC announced a new "customer relationship support solution" for providing personalized in-store services that match customers' preferences and personal traits. Customers shows either "RFID-chipped mob¤¤le phone straps" or customer loyalty cards to an in-store RFID device. Then, their purchase histories, preferences, etc. are displayed on sales agents' PCs and mobile devices.

The system incorporates the know-how for judging people's personality types, which is provided by some psychology research organization (name not disclosed). When analyzing customer data, the system also provides information about customers' personality and "stars" based on their birthdates. Sales agents use this information to adapt their interactions with the customers. Or, sales agents who are highly compatible with the customer go talk with him/her.

The system includes NEC's customer-relationship application, RFID middleware "RFID Manager", RFID tags/ readers, servers, and in-store PCs. The company's goal is to sell 200 systems (2.5B Japanese Yen in total) in three years.

via CIO JP

related: 10,000 Shanghai Department Store Customers RFID'd

Posted by konomi at December 24, 2005 12:01 AM | TrackBack