Combining RFID and Blogs for consumer loyalty
NTT Data and Mitsukoshi is asking some customers to blog things and events at a department store. Customers who are selected as official bloggers receive RFID-tagged USB memory sticks that can be used for an authentification purpose. The system tracks the customers' visits to the store and may automatically post thank-you-for-coming messages on blogs.
[Mitsukoshi Community Salon - the blog site used for the pilot test.]
related:
Mitsukoshi: A case of successful item-level RFID on a sales floor
via NTT Data News release < InternetWatch
Posted by konomi at January 13, 2006 01:22 AM | TrackBack