RFID POP in Osaka
[image: wikipedia/GPL]
Hankyu Department Stores and Dai Nippon Printing (DNP) co-developed a POP (Point of Purchase) Ad system. The system is in operation at the men's shoes shop on the sixth floor of Hankyu Department Store (Umeda) since January 18.
When a customer picks up an RFID-tagged sales item from a smart shelf, a nearby computer shows information about the sales item. Sales agents can easily create the contents (POP ads) for this system. Also, this system records the information about the picked-up sales item along with a timestamp. DNP may start selling this system to retailers in April.
via lnews
Posted by konomi at January 27, 2006 12:57 AM | TrackBack