DNP Develops an in-store information clipping system
DNP Developed an in-store information clipping system that allows in-store customers to access information about sales items and store the information in "my folders" for later access. As shown in the photo, the system uses QR codes and consumers take a pic of QR with their camera phones. Consumers may use this system for creating a wish list or compare similar sales items. Retailers can collect detailed information about consumers because this system can capture which product a customer clicked (it's recorded even when the consumer doesn't actually buy the product). So, a potential new marketing tool.
This system will be shown at IC Card World Expo that will take place at Tokyo Big Site from March 7 till 10.
via DNP News Release and CNET Japan
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