RFID in Japan

Betrend and Linkshare Japan started providing a new service that allows people to (possibly) earn money by including QR codes on their websites, distributing cards with printed QR codes, or printing QR codes on anything. Someone who takes a picture of one of these QR codes (using a camera phone) will be guided to a corresponding mobile commerce website.

Two mobile commerce websites will experimentally use this system: Girls Shopping (women's apparel) and LaCASTA (body care and aroma oil products).

The next step of this service is to use the same affiliate model for brick and mortar stores. So, it'd be like, I paste a QR code here and there, someone camphone-click one of my QR codes, go to a corresponding (physical) store, buy a corresponding sales item, and then I get a small percentage of that revenue. The companies expect that such a "real affiliate tool" can be used at car dealer shops, beauty and health shops, and restaurants.

via LinkShare Japan news release < QR Code Blog

Posted by konomi at March 6, 2006 01:02 AM | TrackBack