Mitsukoshi Deploys Mobile RFID System for Designer Jeans
Mitsukoshi will soon introduce a system that uses mobile phone-like PDAs to read RFID-tagged designer jeans and quickly check which sizes are available. The system will be introduced at nine Mitsukoshi department stores across the nation, including Mitsukoshi Nihonbashi, Ginza, Sapporo, Sendai, Nagoya-Sakae, Takamatsu, Matsuyama, Fukuoka, and Niigata. Nihonbashi and Sendai stores will be the first to introduce it on September 1.
This system is based on the the pilot test they have conducted back in February (recently reported by StorefrontBacktalk). During the pilot test jeans' sales increased by 15.8%.
In addition to the PDAs, sales agents can use personal computers to view sales, orders, inventory, and how many times a pair of jeans was tried on (which is recorded by sales agents using PDAs). The PCs are used to analyse sales, order out-of-stock items, and predict potential demands for each type of jeans. The buyers at Mitsukoshi's headquarter can access the data from all the nine stores.
Posted by konomi at August 30, 2006 12:11 AM | TrackBack