Smarter Shelf
DNP, Tana-X, and SEARS codeveloped a smart shelf that can monitor detailed consumer behaviors.
The shelf monitors RFID-tagged sales items on the shelf and collects information such as:
- how many people stopped in front of a sales item
- how many people did not stop in front of a sales item
- how many times / how long a sales item was picked up by a customer
- how much time was spent by a consumer before coming to a decision whether or not to buy it
It's stored on a PC and analyzed by dedicated software. 5-inch digital POP terminals are monted on the shelf and display product relevant information.
The POP terminals are equipped with RFID readers that read consumer loyalty cards and delivers personalized info. Future versions of them can issue digital coupons and points based on consumers' in-store behavior histories (e.g., which sales items they took a look at).
The companies plan to test this system in December.
Posted by konomi at September 13, 2006 08:42 AM | TrackBack